Brian Madden is a renowned workplace AI strategist, future of work expert, and dynamic speaker with over 30 years of experience in digital transformation. As the creator of the Workplace AI Strategy Guide (StrategyGuide.ai), he's at the forefront of helping organizations navigate the rapidly evolving landscape of AI in the workplace. After years of research and watching the rise of AI, he decided to join Citrix in February 2025 as their VP Technology Officer / Futurist.

Expertise & Current Focus
• Workplace AI strategy and implementation
• Future of work and digital workplace transformation
• AI's impact on employee productivity and HR practices
• Ethical considerations of AI in the workplace
• Bridging the gap between technology and human resources

Career Highlights
• Workplace AI Tech Lead at ILKI, advising global clients on AI integration strategies
• Creator of the Workplace AI Strategy Guide project, a comprehensive, continuously-updated resource for organizations adapting to AI
• Author of 6 books and over 2,000 articles on technology and workplace transformation
• Founder of BriForum, the largest vendor-neutral End-User Computing conference (2005-2016)
• Former Distinguished Technologist in the VMware CTO Office, focusing on the Future of Work
• Creator and leader of multiple influential tech community programs (Citrix CTP, VMware EUC vExperts)

Brian's unique blend of technical expertise, strategic insight, and engaging presentation style makes him an ideal speaker for conferences exploring the intersection of AI, HR, and the future of work. He excels at breaking down complex technological concepts in humorous and relatable ways for diverse audiences, from C-suite executives to HR professionals and IT teams.

Sami Laiho is one of the world’s leading professionals in the Windows OS and Security. Sami has been working with and teaching OS troubleshooting, management, and security since 1996.
In 2019 Sami was chosen by TiVi-magazine as one of the top 100 influencers in IT in Finland. He is the 11th most followed person in his field in Finland.
 
At Ignite 2018, Sami’s “Behind the Scenes: How to build a conference winning session” and “Sami Laiho: 45 Life Hacks of Windows OS in 45 minutes”  sessions were ranked as #1 and #2 out of 1708 sessions!! This was the first time in the history of the conference that anyone has been able to do this.

Michael Niehaus is a Program Director and Master Inventor at 2Pint Software, working on device management and OS deployment technologies.

Previously, Michael spent 16 years at Microsoft working on MDT, Windows as a Service, Windows Autopilot, and related management and deployment technologies.

Prior to that, he spent 14 years working as an IT pro.

Jim is a Principal Product Manager at Microsoft working with Azure Virtual Desktop and Windows 365, specialising in application delivery.  Before joining the Microsoft engineering team, he spent 10 years as a CTP

You can mainly find him sharing knowledge and information on https://GitHub.com/JimMoyle, https://youtube.com/JimMoyle and https://Twtter.com/JimMoyle. He also runs around (https://www.strava.com/athletes/jimmoyle) a lot.

Jörgen is working as a principal consultant at Onevinn in Sweden.

He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects. Jörgen is a Microsoft Certified Trainer, Microsoft Security MVP and deliver training's mostly on Intune and Windows 11.

Jörgen is also an appreciated speaker at event like Microsoft Ignite, Microsoft Techdays, Microsoft Management Summit(MMS), TechED, Techorama, TechMentor and Workplace Ninjas. We are pleased to have him join at AppManagEvent 2025!

“The Kahuna” at his own company, TMurgent Technologies, Tim is recognized as a 12-year MVP by Microsoft and over a dozen years as a ”CTP Fellow” by Citrix.  As the guy who brought Application Virtualization to your vocabulary, he built the original version of what you know of as App-V today and has been nose deep into MSIX since even before it was announced by Microsoft.  

Author of books, including MSIX Fundamentals for IT Pros, The Developer’s Guide to MSIX, and The Application Book for Packagers, his company is well known both for their tools for IT Pros and their world-renowned training classes.

TIP: combine your visit to AppManagEvent by joining his Experts Packaging for App-V and MSIX class on October 13-16, 2025.

An in-person class taking place at the PDS' training facilities in Culemborg, The Netherlands.

Mikael Nyström is a Microsoft MVP and Principal Technical Architect at Truesec, with an extremely broad field of competence. He has worked with all kinds of infrastructure tasks, in all kinds of environments, enterprise to small business.

Mikael is a very popular instructor and is often used by Microsoft for partner trainings as well as to speak at major conferences such as TechEd, MMS, etc. Mikael has been deeply engaged in the development of Windows 10 and Windows Server 2016/2019. Currently Mikael is a part of the Truesec CSIRT Computer Security Incident Response Team, helping customers world-wide to recover from cyberattacks

Ronni is working as a Cloud Architect in Denmark. He has been working as a consultant since 1997 with a primary focus on Enterprise Client Management solutions, based on technologies like Microsoft Intune, Microsoft 365, Windows 11 and Windows 365.
Ronni is also a Microsoft Certified Trainer and Microsoft MVP and an appreciated speaker.
We are pleased to have him join at AppManagEvent 2025!

Toms Knostenbergs is a co-founder of Master Packager.

With over a decade of experience in application and product management, he has collaborated with hundreds of organizations to help them overcome their app management challenges. His experience in day-to-day application packaging led to the opportunity to build his own packaging solution. A solution that would solve the packaging problems Toms and others were facing while keeping the price affordable. A solution that would help others become Master Packagers and build Windows application packages that end-users love, enterprises want, and the Windows OS needs.

Toms loves application packaging and enjoys building products that solve real problems.

Bob Kelly is a long-time leader in application management and a regular speaker at AppManagEvent. A three-time Microsoft MVP and founder of AppDeploy and ITNinja, he’s recognized for his impact on how IT professionals manage software at scale. Bob has authored industry books and driven innovation across several market-leading solutions.

As Chief Product Officer at Juriba, Bob now leads strategy and vision for automation-first solutions that modernize how enterprises manage applications. He combines deep industry knowledge with a passion for community, helping teams embrace modernization without compromise.

David is a COO and co-founder of Access IT Automation, a best-in-class provider of IT automation products that help enterprises improve efficiency, save costs, and adapt to modern desktop strategies and digital transformation. 

With circa 30 years of experience in various roles in the IT industry, David has a deep knowledge of application management, VDI and cloud adoption, VMware and Microsoft products for desktop migrations.

Lorraine is currently working with Access IT Automation as an implementor and SME for Capture. 

Entering the world of the IT straight from Uni into support roles, then progressing into packaging and application migrations.

Lorraine has worked with many of the major financial institutions in both The City & Canary Wharf, working in both technical and project roles for large scale application and platform migrations, OS upgrades and VDI implementations.

Kenneth van Surksum works as a modern workplace consultant at Secure At Work and is specialized in building modern workplace solutions on top of Microsoft 365. Kenneth is also a Microsoft MVP for Enterprise Mobility and Security.

Kenneth is co-founder of the Workplace Ninja User Group Netherlands (#WPNinjasNL) and organizes (virtual) community meetings on a regular basis.

Peter Daalmans is a Principal Workplace Consultant / Architect and Microsoft Certified Trainer at Daalmans Consulting with a primary focus on the Microsoft Endpoint Manager Configuration Manager and Enterprise Mobility. Peter is awarded every year as a Microsoft Enterprise Mobility MVP (Configuration Manager/Microsoft Intune/Enterprise Mobility Suite) since 2012.

Peter writes blogs and sharing his knowledge on his blog https://ModernManagement.blog.  Peter is also one of the founders and leads of the Windows Management User Group Netherlands.
Author of Mastering System Center 2012 Configuration Manager, Mastering System Center 2012 R2 Configuration Manager and the just in 2017 released Mastering System Center Configuration Manager, books from Sybex. Peter also released last year a book called: Microsoft Enterprise Mobility Suite, Microsoft Enterprise Mobility Suite: Planning and Implementation.

Peter speaks at local and international group meetings, conferences like Microsoft Ignite, Microsoft TechEd (Australia / New Zealand), IT/Dev Connections, Techmentor, Techorama Belgium, Midwest Management Summit (MMS), BriForum (London, Denver and Boston), TechDays Netherlands and ExpertsLive Netherlands. More about Peter here

Ingmar is Product Manager at AppVentiX, leading product strategy, development, and positioning. With 25+ years of experience across various areas of tech, he’s known in the community for delivering innovative solutions that improve user experience and drive business growth.

Rory Monaghan is a Senior Technologist for Numecent where his responsibilities encompass market research, community outreach, and content creation.

His expertise spans more than 15 years in End User Computing, specializing in virtualization and application delivery. Prior to joining Numecent, he spent most of his career working in the healthcare industry, with experience across many different industries. Throughout his career he has earned many prestigious accolades, including Citrix Technical Professional (CTP) from Citrix and the coveted Microsoft Most Valuable Professional (MVP).

Tim is a freelance consultant with more than 20 years of experience in modern workplace and mobility solutions. A Microsoft MVP for 12 consecutive years, Tim specializes in endpoint management, security, and Microsoft Intune. He works with organizations worldwide to design and implement secure, scalable, and user-friendly workplace environments.

Beyond consulting, Tim is a community leader, organizing and speaking at user groups, meetups, and international tech conferences. Based in Belgium, he’s passionate about sharing knowledge, bridging the gap between technology and people, and helping IT teams turn complex challenges into practical, impactful solutions.

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint

Ex, Microsoftie, ex 1E co-founder, Phil teamed up with old friend and former colleague Andreas to take on the apathy and stagnation in the world of bandwidth management, OS Deployment and Enterprise Systems Management in general and is now a 'Endpoint Management Disrupter' at 2Pint