AppManagEvent is an independent annual event to give IT Professionals and IT Decision Makers a status&future update on the leading technology, tools, strategies, insights and trends around Application Management.

The event was organized for the first time in 2006 as "PackagingEvent" to provide a neutral generic platform for topics around application packaging (Wise, InstallShield, Altiris, MSI, ChangeBase: remember ..?). As topics grew throughout the years beyond application packaging it was announced at the end of the 2013 edition that the event would continue as "AppManagEvent". Which is where we are today.

The event lasts for 1 day and takes place in the city of Utrecht in the Netherlands.

AppManagEvent is an initiative from PDS b.v.
PDS (1987) is an independent value-added Benelux distributor of IT Pro software tools and specialized sysadmin/IT Pro trainingcourses.
Although we welcome "our" vendors at the event so you can meet their visions, this event is for IT Professionals looking for a broader view on the Application Management industry. Please click here to learn more about our company.

There are many Azure and Windows 365 related conferences but the topics for Application Management are often included as a single track or only a part of another track, but they never seem to be the primary focus. While your endusers are mostly interested in their (working) applications...?!

There are only a handfull premium events in Europe dedicated exclusively to Application and Workplace Management in any manner. AppManagEvent is among this selected group

We will have world-class experts and speakers, both from Microsoft Corporate and from the community (Microsoft MVPs), focusing not only on the newest features of Microsoft technologies and general cloud topics, but also on the business and legal aspects of working with device management technologies. Our content is focused on engineers and architects with level 300-500 sessions.

Yes. IT Professionals, Application Packagers, IT Architects, IT Security professionals, Application Deployment teams typically find the most benefit in attending the event. If you have a different role or have an interest in this space: you are obviously more than welcome to attend !

Yes. We use an informative app which allows you to schedule your day, review sessions, explore speakers, engage with partners, participate live in sessions (if the speaker wants you to), store your entrance ticket and have all practical information in your mobile.

The app runs on Android and iOS and is accessable with your personal code. This personal code is generated when signed up for the event and are fully registered.

Some sessions are recorded and available to watch exclusively for attendees until end of the calender year with links to the sessions in the eventapp

Slides are also shared with attendees.

Later in the year, the video's will be made public on our Youtube channel. To get an impression what to expect ? Visit our YouTube channel

Unfortunately, we have no payment station at the venue and we only allow access when tickets are fully paid so please make sure they are.  You can pay by creditcard, banktransfer or "ideal" through the registration portal.

Ai, that's too bad but ... it happens. You can assign your 2025 ticket to another person. Please get in touch with us through events@pds-site.com with your ticket information (or name/email you used when you signed up) and the contact information of the new person. We will re-assign the ticket. Note: please do this before October 6, 2025 to allow correct processing.

Details on the location and how to get there by car and public transport can be found here

We have selected a few hotels which are convenient close to the venue.
Please see these here

The event is in-person.

Not hybrid, not virtual, no live streaming.

Please redirect your questions to the organizing team. Contact details can be found here