Each AppManagEvent, we are looking for a lottery item which is

1. not too big (should fit in a suitecase when traveling)
2. falls into the category "nice-but-I-am-not-sure-if-I-would-spend-my-carefull-saved-money-on-this"
3. is preferably a tech gadget
4. is family friendly
5. has strong wannahave vibe

It may be new/revolutionairy but does not have to be. In the past we had the Sonos Move, the Nintendo WII, Raspberry Pi's, one of the first drones, in 2021 the DJI Mavic Mini2 Drone, in 2022 two DUO packs of Sonos Roam and in 2023 the Nuki Smart Lock 3.0 Pro. 

• Only attendees (no partners or speakers) qualify to join the lottery after getting a few stamps from AME partners on the exhibition floor during the day
• Despite the coolness not all attendees make it on time: typically between 150 and 250 potential winners and 2 prices: that's a REAL chance of walking away with a cool gadget at the end of a fantastic day

By popular demand in 2024 we are repeating the price for 2025 and selected the RayBan Wayfarer Meta Smartglasses .

Join us and ... WIN !?!

Join us for the welcome words and opening keynote.

Organizing staff - Coert Bosker

The future of Windows Cloud & AI: The Evolution of Computers - Christiaan Brinkhoff

Join us for this exciting keynote as we will take you through a trip down memory lane of Windows and AI towards the future of Windows in the transformative era of Cloud with Generative AI and AI Agents..

This keynote will also provide a glimpse into the future, unveiling Microsoft's vision for Windows Cloud & AI as a cornerstone of digital transformation. Learn about upcoming advancements, new capabilities, and the strategic direction that will shape the next generation of user interaction with Windows, Copilot and Agents.

Speaker: Christiaan Brinkhoff

There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.

Modern Cybersecurity Failures: Skills and Misconfigurations That Define the Battlefield

Modern cybersecurity failures are rarely about zero-days — they are about persistent misconfigurations and skills gaps that attackers continue to exploit. Even the best technology, when misconfigured or underutilized, becomes an opportunity rather than a defense.

The cybersecurity landscape has become something of a battlefield, where outcomes depend less on advanced exploits and more on fundamental skills and everyday weaknesses. Attackers thrive on “connect-the-dots” opportunities — chaining together weak identity configurations, privilege mismanagement, and operational oversights to achieve compromise.

Drawing on extensive Paula’s experience from real-world incident response and penetration testing engagements, this session examines why these failures persist and how they shape breaches across enterprise and cloud environments.

Attendees will learn which skills truly matter in defending against modern threats, the misconfigurations most often overlooked, and how to shift from chasing buzzwords to building strategies that meaningfully raise the level of protection. At the end of the session you will receive a checklist of priorities to focus on while securing modern infrastructure. Super practical!

Speaker: Paula Januszkiewicz

The App-V endgame: Three Scenarios, One Decision

App-V: already obsolete, or still alive and kicking? Whatever your view, one thing is clear: after April 2026 you’ll need a plan. In this session, Berry explores three scenarios for you and your App-V’s. Drawing on real-world cases from a municipality, the Ministry of Defence, a hospital and a bank, you’ll get practical options and guidance for your next steps.

 Speaker: Berry Haveman

MSIX packaging without PSF is a dream

MSIX might be perfect if you build a new application from scratch, but for IT pros that need to deploy applications launched over 20 years ago, it's a different story.
Since its launch, the native MSIX compatibility has barely increased, with minor improvements from Microsoft. The only way to get to an acceptable success rate is to include PSF fixups into your packages.

The MSIX Packaging Tool will build the basic MSIX decently, but you need more; you need a deep PSF integration.
That's where tools like the MSIX Editor from Advanced Installer come in, allowing you to edit and fix MSIX packages much faster than you would when using free MS tools.

Speaker: Bogdan Mitrache

Microsoft’s Sovereign Private Cloud with Azure Local and Microsoft 365 Local

As digital sovereignty becomes a top priority for governments and regulated industries, Microsoft is delivering solutions that empower organizations to meet strict data residency, compliance, and operational requirements—without compromising on innovation or agility. In this session, we’ll explore how Azure Local and Microsoft 365 Local are enabling a Sovereign Private Cloud model that provides full control over data, operations, and governance within national or regional boundaries.

Join us to learn how these offerings:

• Support data residency and sovereignty mandates across Europe and beyond.
• Enable local operations with customer-controlled encryption keys, identity, and compliance configurations.
• Integrate with existing hybrid and multicloud strategies to ensure flexibility and scalability.
• Empower public sector and critical infrastructure organizations to adopt cloud services with confidence.

Whether you're a decision-maker, architect, or compliance officer, this session will provide the insights you need to navigate the evolving landscape of digital sovereignty with Microsoft’s trusted cloud platform.

Speaker: Mikael Nyström

Fueling IT Superheroes: Recast in Action

Every IT admin is a superhero in disguise—constantly battling packaging struggles, deployment failures, security patching chaos, and endless user requests. They juggle approvals, testing, packaging, and rollouts while keeping devices stable and users happy.

But even superheroes need the Right Tools or Right Click Tools. With Recast’s Application Workspace, we give them the superpowers to keep applications under control and the business running smoothly.

In this lighthearted but technical session, we’ll step into the Batcave of IT — the Recast Setup Store “kitchen”. Ed Wens and Donny van der Linde will show how secure, enterprise-ready application delivery is baked step by step — from sourcing and validation to packaging, signing, and distribution. Along the way, we’ll highlight what sets Recast apart.

Expect superhero metaphors, comic-book contrasts, and maybe even a Stroopwafel or two. Leave this session with a clear picture of how to power your IT team with the right arsenal — one that’s trusted, enterprise-ready, and built to save the day.

Speakers: Donny van der Linde and co-speaker Ed Wens

There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.

Getting the most out of MSIX

I declared "The year of MSIX" last year, and uptake by large enterprises this year has been larger than I could have anticipated.

In this session I will talk about what is driving these customers, and how I recommend that they get the most out of MSIX.

Speaker: TIm Mangan

On VDI - How Remote Display Protocols Actually Work: Capture → Codec → Network → Present

In this vendor-neutral technical session, you'll embark on a comprehensive journey of a remote frame—from capturing host graphics to making encoder decisions and implementing adaptive rate control, navigating through the transport layer, decoding on the client side, and finally presenting the output. The session will delve into where latency, drops, and visual artifacts originate and how to differentiate protocol faults from issues with the encoder, client, or OS/driver.

The discussion will cover capture timing, codec trade-offs (latency versus bitrate versus quality), pacing and congestion behaviors, and practical measurement signals for diagnosis. Attendees will gain a clear mental model of the remote protocol pipeline and a concise checklist for isolating protocol problems without the need for instrumentation-heavy experiments. 

You’ll walk away with a deeper understanding of client diversity and practical insights into optimizing user experience across unpredictable endpoint setups. 

Speaker: Denis Gundarev

You probably know Cloudhouse from our Alchemy solution which enables apps to escape their dependencies on legacy Windows infrastructure.

Join us to unveil Foundry by Cloudhouse, our new self-service packaging 'engine' that transforms how application packaging can support your business. Foundry ingests any input format, installer, repository, or VM, and produces outputs ready to deploy into your chosen target, Windows or Linux, desktop or server, cloud-hosted or on-prem.

We will take you through Foundry's key capabilities, including technical demonstrations, showing you the efficiencies that we can introduce to your AppOps and DevOps pipelines.

Package anything, deploy anywhere!

 Speaker: Jonathan Dedman

Intune Tips and Tricks the fall 2025 edition

In an ever changing world of Intune it is not easy to keep up. In this updated session Peter and Tim share common tips and tricks for the Intune administrator.

They will inform you about the newest features and provide tips on improving work efficiency. Learn how to automate tasks and processes, discover some lesser-known features through various techniques and community tools, and more.

Session Takeaway 1: Learn about hidden features and how to use them

Session Takeaway 2: Discover the benefits of automation for specific tasks

Session Takeaway 3: Explore community tools to improve your administration

Speakers: Peter Daalmans and Tim de Keukelaere

 

AI Packaging and App Containers: The New Frontier in Desktop Security

Every endpoint is a potential entry point for cyber threats. You can’t let the ever-increasing volume and frequency of application updates expand your attack surface.

Discover how AI packaging and containerization enables IT and InfoSec teams to package and deliver applications in secure isolated containers, reducing exposure to malware and zero-day exploits. We’ll also discuss how AI and automation simplify application lifecycle management and improve application performance.

Speaker: Rory Monaghan

This time there are 4 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.

Join Jim as he explores your options for deploying apps to AVD and W365 including MSIX, App-V, App Attach, Intune and more...

Speaker: Jim Moyle

Completing the Intune Admin’s Toolkit

Managing Intune at scale often means two big time sinks: keeping tenants aligned and keeping apps updated. 

Whether you’re working in a single large environment or across dozens of tenants, you’ll get clear ideas on how to bring structure, speed, and consistency to your daily tasks. We’ll cover both sides of the challenge—Intune tenant management and app patching—in one session. Andrew Taylor, Microsoft MVP, will share how Tenant Manager helps bring order to tenant management. Alisa Batogova will bring stories from the field, showing how Robopack saves teams hours on packaging and third-party patching.

With Robopack we’ll also look at:

• Packaging and updating custom apps with tested PSADT templates
• Wave deployments to roll out updates safely in stages
• Radar and Radar Tracking for automatic discovery and patching of unmanaged apps

Whether you’re working in a single enterprise or across many tenants as an MSP, you’ll walk away with concrete ideas on how to cut down repetitive tasks and make Intune management more predictable.

Speakers: Alisa Batogova & Andrew Taylor

Alisa Batogova

Alisa Batogova is a Market Development Manager at SoftwareCentral, working closely with partners and customers in the Microsoft Endpoint Management space. With over a decade of experience in IT service management, channel development, and partner coordination, she has led complex international projects across education, enterprise, and MSP sectors.

Known for her structured approach and ability to simplify complicated challenges, Alisa bridges the gap between technical solutions and business needs while building strong relationships with both customers and teams. At AppManage, she brings practical field insights on how endpoint management solutions deliver real value in practice.

 

Andrew Taylor

Andrew Taylor is a Microsoft MVP in Intune and Security Copilot and the CTO at SoftwareCentral. With many years of experience across industries, he has become a recognised expert in Enterprise Mobility, Microsoft Cyber Security, and Azure. He is the author of Microsoft Intune Cookbook and holds numerous Microsoft 365 and Azure certifications.

Under his leadership, SoftwareCentral introduced Tenant Manager, a tool designed to bring order and control to Intune tenant management.

Andrew describes himself as “a bit of a geek” who enjoys working with Intune and PowerShell, and he actively shares knowledge with the community through blogs, tools, and regular speaking engagements at events across Europe. 

Packaging at the Edge of Automation

App packaging has entered a new era—but modernization takes more than buzzwords. In this session, we’ll explore what it really means to evolve your processes for automation without sacrificing control. Learn how to increase velocity, reduce friction, and embrace change with confidence.

From repository-driven intake and AI-enhanced workflows to automated validation, conversion, and more, enterprises are even beginning to democratize some packaging tasks. Real-world demos show how teams are solving complex challenges and making modernization scalable—without compromise.

Speaker: Bob Kelly

Deepfake It Till You Make It

Join Ross when he explores the evolution of AI and its implications, featuring several demos. We dive into the world of Sci Fi and 80s action movies, the singularity, consciousness and the fun to be had with open source AI tools. 

Exploring the intersection of AI, deception, comedy and how to navigate the modern cyber security threat landscape.

Speaker: Ross Bailey

There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.

Pure MSI vs PSAppDeployToolkit - A Technical Breakdown to Measure Value

Application packaging can be full of hidden challenges and complexity that disrupt business operations and can frustrate end users. For example, did you know that running a silent application upgrade with no customization can force-close running applications and potentially cause your users to lose their unsaved work? Did you know that improperly packaged applications can trigger a computer reboot without any warning?

These are well known gotchas which are easily prevented by an experienced packager, or if you are leveraging PSAppDeployToolkit (which will guard against these behaviors with a sensible workflow). But this got us to thinking - just how much does PSADT obfuscate away and make life easier, save time, improve security, simplify the average packager's job? Is it possible for MSI-based deployments to achieve the same results? If so, what effort would be required?

In this session, Dan Cunningham - one of the creators of PSAppDeployToolkit, and Toms Knostenberg of Master Packager - break down a business-driven task flow associated with preparing an application package for deployment in an enterprise environment. We'll compare pure MSI workflows with a PSADT-enhanced approach - showing side-by-side how each meets the goals of real-world packaging requirements in a business environment.

By the end of this session, participants (whether new to application packaging or experienced) will gain practical, innovative techniques to streamline your packaging processes, reduce user disruption, and deliver reliable, enterprise-ready installations.

Speakers: Dan Cunningham & Toms Knostenbergs

Making Packaged Software Risk Visible in the AI Era

AI is changing the way we build, deploy, and secure applications. But it also changes the way attackers find and exploit weaknesses. Many risks hide inside third-party applications, silently increasing the pressure on packaging, deployment, and patch management teams.

In this session, Venkat will share his vision and roadmap for the next years, showing how organizations can bring visibility and governance into their software packaging processes. The session will be interactive, practical, and focused on what matters most to operational teams:

• How to uncover hidden risks in packaged applications
• Which metrics resonate with compliance and security teams — and why they matter for packagers and admins
• How packaging governance and risk visibility frameworks can simplify daily work and reduce firefighting.

Speaker: Venkat Ram Donga

Deploying and securing your application made simple

Getting an application to your users has never been easier, managing the lifecycle and keeping them secure is another story. Come and join us for an interactive session where we’ll show you why our customers love us for our app deployment, replace their AppV infrastructure and be the FIRST to see a brand-new feature to make AppControl (WDAC) simple, and your apps secure.

Speaker: Ingmar Verheij

Unlock Your Intune Potential: 10 Admin Secrets Revealed

Take your Intune skills to the next level! Join us for a dynamic session where we'll share 10 essential tips to simplify and supercharge your admin tasks.

Through practical, real-world demos, you'll learn how to work smarter, faster, and more efficiently with Intune.
Don’t miss this opportunity to boost your daily productivity and deepen your expertise!

Speakers: Jörgen Nillson & Ronni Pedersen

Fighting Adversary in the Middle

Last 2 years we were faced with a new advanced phishing technique, called Adversary-in-The-Middle (AiTM). This is an advanced method to phish authentication tokens.

In this session Kenneth and Erik will do a deep dive into this topic. First of all, we’ll start with a small demo of the AiTM case. Then we will go through our options to fight this by using different strategies like implementing phishing resistant MFA methods or using simple Conditional Access policies, and/or advanced Entra ID P2 Protection methods.

After this session you will have enough information to stop this attack in several ways each with its own advantages and drawbacks. 

Speakers:   - Kenneth van Surksum & Erik Loef

There are 5 break-out sessions to choose from. You can pre-register in your event app to secure your seat.

11 Ways to Hack Windows 11

I believe, the title covers what I am going to demonstrate (not only: talk about).

Join me on this demo-only session to see the fundamental concepts behind the reasons why Windows gets hacked. And at the same time learn how to prevent it from happening to you.

Speaker: Sami Laiho

Your Apps. Your Data. Your Control. What’s New from Patch My PC

AppManagEvent is where application management pros come to sharpen their tools, and we are showing up with plenty of new ones.

Managing third-party apps in Intune or ConfigMgr does not have to mean endless packaging, patching, and reporting pain. In this session, we will walk through how Patch My PC is making it faster, easier, and smarter to keep your apps current and your boss happy.

This fall, we are rolling out the features you have been asking for:

• Advanced Insights for Intune (GA): Fill Intune’s reporting gaps with beautiful, shareable dashboards for compliance, inventory, and threat trends without exporting a single CSV.
• macOS App Management: Manage and update macOS apps directly from Intune with no workarounds.
• PSAppDeployToolkit v4.1: Secure deployments without ServiceUI, with Fluent UI parity and enterprise governance controls.
• ConfigMgr-to-Intune App Migration: Save hours moving apps to Intune with readiness analysis and automation.
• Enhanced MSP Support: Manage multiple tenants from one console with new scale and automation capabilities.
• CVE Insights Mobile App: Get alerts only for vulnerabilities that actually apply to your environment.

Whether you are managing a single enterprise tenant or dozens of clients, you will see how these tools save time, improve compliance, and give you the visibility you have been missing.

What You Will Learn:

• How to automate third-party app updates in Intune and ConfigMgr
• How to improve patch compliance and threat visibility with Advanced Insights
• How to simplify complex deployments with PSADT v4.1
• How to make app migrations faster and less painful
• How to scale Intune management for multi-tenant environments

And yes, there will be a raffle prize you will actually want.on of the attendees

 Speaker: Vincent Verstraeten

Your Apps, Your Rules: The New Era of Application Management

The Access Capture team will walk you through the typical application management choices and decisions for you modernisation and migration journey.

Speakers: David Butler McAllister and Lorraine Plenderleith

David Butler McAllister

David is a COO and co-founder of Access IT Automation, a best-in-class provider of IT automation products that help enterprises improve efficiency, save costs, and adapt to modern desktop strategies and digital transformation. 

With circa 30 years of experience in various roles in the IT industry, David has a deep knowledge of application management, VDI and cloud adoption, VMware and Microsoft products for desktop migrations.

 

 

 

 

 

Lorraine Plenderleith

Lorraine is currently working with Access IT Automation as an implementor and SME for Capture. Entering the world of the IT straight from Uni into support roles, then progressing into packaging and application migrations. Lorraine has worked with many of the major financial institutions in both The City & Canary Wharf, working in both technical and project roles for large scale application and platform migrations, OS upgrades and VDI implementations.

 

Ecosystem to Package Any Custom Application for Intune

You are an IT professional or part of IT management responsible for your organization’s application deployment, end-user satisfaction, productivity, and security.
Application packaging is a never-ending process with thousands of details you and your team must manage quickly, especially if it’s something custom and not available in 3rd-party app catalogs.
With millions of applications out there, any one of them can land on your table needing to be packaged, customized, and deployed in your organization.

In this session, co-founders of Master Packager will share how they built an ecosystem for app packagers based on a decade of packaging experience with hundreds of worldwide organizations.
It is a combination of tools, support from the Master Packager team, and a community, enabling you to become a Master Packager - someone who can prepare any application for silent, customized deployment within an enterprise environment, fast and secure.

Join this session to see how the Master Packager team can help with your app packaging challenges and learn what they are working on. 

Speaker: Toms Knostenbergs

Putting the Panda in the Sandbox -PowerShell Automation for Application Deployments through Intune

In this session, we dive deep into a practical, modular PowerShell framework we built—nicknamed Panda (Package automation 'n deployment assistant)—designed to simplify and scale Intune deployments and inventory collection.

You’ll see how we leverage Windows Sandbox to safely test and iterate complex automation workflows, enabling rapid, reliable deployment processes without risking production environments. We’ll walk through key components of Panda’s architecture, share real-world challenges we tackled, and demonstrate how you can apply these techniques to your own Intune automation projects.

If you’re passionate about PowerShell, Intune, and building resilient automation pipelines, this session offers hands-on insights and code-level detail that you won’t want to miss.

Speakers: Alex Sweserijnen & Jeff Wouters

Join us for the closing keynote, final thoughts and lottery.

AI & The Future of Enterprise Apps

AI has moved from sci-fi speculation to enterprise reality almost overnight. As companies try to balance app packaging, workspace security, identity management, and more, a new front emerges: AI-enabled “micro-apps” and workflows spontaneously created by employees, often without IT’s knowledge. In this keynote, Brian Madden shares his perspective on how AI is transforming the enterprise application landscape, why it’s happening much faster than most people realize, and how to think about integrating AI into their app management landscapes.

Speaker: Brian Madden

Enjoy the final thoughts and get ready to win your price before we close the day at the bar with drinks & snacks.