Relevant content & event partners will be presenting, demonstrating and sharing their vision, solution or technology to help with your current or future IT project.
Below outlines our partners for 2025 who demonstrated their expertise in technical break-out sessions and/or on their booth at the partner floor.
If you wish to become a partner for AppManagEvent, please contact us at: events@pds-site.com or call: +31 88 5588 400.
Liquidware is the leader in Digital Workspace Management solutions for Windows workspaces.
The company's products encompass all facets of management to ensure the ultimate user experience across all workspaces - physical, virtual, DaS or cloud. Enterprises across the globe utilize Liquidware solutions to dramatically decrease time spent managing workspaces, while delivering increased security, flexibility and scalability.
Supported platforms include Microsoft physical, Microsoft Azure Virtual Desktop (AVD), RDS desktops, Citrix Desktops, VMware Horizon, Amazon WorkSpaces, and Nutanix Frame. Liquidware products are available through a global network of partners.
For more information, visit www.liquidware.com.
SoftwareCentral develops products that are designed to simplify daily MECM/SCCM operations and to create new capabilities for system administrators.
SoftwareCentral was established as an independent company in 2007, and is based in the Greater-Copenhagen area. In 2016, SoftwareCentral merged with two of Denmark’s largest IT-consultancies (Mansoft A/S and Euro-Consult) and is now an independent division in the holding company MS Group A/S.
SoftwareCentral develops SCCM management tools that lie on top of Microsoft’s MECM platform. SoftwareCentral offers one of the most efficient MECM management tools on the market. Currently, there are more than two million clients, globally, that use our products.
Patch My PC simplifies third-party application patching for IT and security teams, trusted on over 25 million devices worldwide. Our solution automates the tedious, reduces risk, and saves time by integrating seamlessly with tools like Microsoft Intune and ConfigMgr.
But we’re more than just software. We’re a people-first, values-driven team known for responsive support, strong customer relationships, and a sense of humor (yes, we speak fluent meme). As a fully remote company, we believe great work happens when people feel trusted, supported, and empowered to make a difference.
Our goal? Make patching painless, and actually fun to work with.
Numecent simplifies the mobilization and management of Windows applications across modern desktop and multi-cloud environments. By extending DevOps capabilities to the management of Windows applications, Numecent’s Cloudpager platform enables you to dynamically provision, update, roll back, recall, and meter applications across all physical and virtual desktops in a highly automated fashion.
Its Cloudpaging container technology ensures even your most complex legacy and in-house applications can securely lift and shift to the latest Windows OS, with support for drivers, printers, and COM+ services.
By containerizing your applications, you can lift and shift all applications to any modern Windows desktop environment, including Azure Virtual Desktop, Windows 365, Citrix VDI/DaaS, Amazon WorkSpaces, Omnissa Horizon, and physical endpoints running Windows 11 or Windows on Arm.
With Windows 10 end of support on October 14th (2025), let’s connect to make your next migration your last true application migration, wherever you decide to migrate to.
Recast Software exists to simplify the work of IT teams and enable them to create highly secure and compliant environments.
Our software does this by seamlessly integrating with existing IT infrastructure enabling quick visualization of endpoints in any environment, removing the manual processes in third-party application management, and gaining control of administrative privileges.
We do all of this while ensuring that you are getting the most out of your endpoint management platform investments.
Recast Software is trusted by tens of thousands of organizations, impacting over 60 million devices (and people) worldwide.
Flexera helps organizations understand and maximize the value of their technology, saving billions of dollars in wasted spend.
Powered by the Flexera Technology Intelligence Platform, our award-winning hybrid IT asset management and FinOps solutions provide comprehensive visibility and actionable insights on an organization’s entire IT ecosystem.
This intelligence enables IT, finance, procurement and cloud teams to address skyrocketing costs, optimize spend, mitigate risk, and identifies opportunities to create positive business outcomes.
More than 50,000 global organizations rely on Flexera and its Technopedia reference library, the largest repository of technology asset data. Learn more at flexera.com
At AppManagEvent 2025, Flexera Product experts for the solutions Software Vulnerability Manager and AdminStudio will be present.
The mission of Master Packager is to help build Windows application packages that end-users love, enterprises want, and the Windows OS needs.
During our five years in the market, we have achieved the goal of making professional application packaging software affordable for any company while establishing Master Packager as the new industry standard for working with MSI files.
Next, we will transform application management to be significantly simpler by focusing on developers, thus addressing application management issues at its core.
Access IT Automation offers an array of industry leading automation products to increase IT efficiency, productivity, and profitability. These API-driven tools offer organizations maximum flexibility, add 360-degree visibility, and provide actionable insights across an entire IT estate, helping improve end-user experience and slash IT costs.
Access IT Automation expertly delivers automated app packaging and testing capabilities, endpoint management, app/user/device monitoring and reporting, along with digital experience visualization and remediation.
Leveraging best-in-class automation technologies, Access IT Automation takes time-consuming, often low-level, manual IT tasks surrounding workspace and digital transformation management, migration projects (including cloud), Work From Anywhere (WFA) initiatives, or even application rollouts, giving IT teams and management the ability to work on what matters, whilst adding in the comfort of compliance and security at every step. Please visit www.accessitautomation.com for more information.
Over the last 20 years Caphyon has created software applications for developers and Internet professionals that are reliable, secure and easy to use.
Advanced Installer is used for authoring MSI/MSIX packages and repackaging by a wide range of users, from beginners to senior developers and system administrators.
Fast and easy to use, it ensures a great ROI for your team, reducing the time used to create the setup packages and leaving more time for development.
At Juriba, we power enterprise digital workplace change by providing the tools and expertise to simplify the complexity of managing large-scale digital change—without the hassle. We specialize in application and device management, delivering real-time insights and automation that empower businesses to stay ahead of constant change.
With a proven track record of managing over 10 million change activities, our solutions help deliver application updates faster and more reliably across your enterprise without the manual workload. By streamlining workflows and supporting vendor command-line automation, Juriba automates packaging and testing for 80% of your applications, freeing you to focus on the complex applications that resist automation.
Founded in 2014, AppVentiX has reached a significant milestone, celebrating a decade of success.
Recognized as the simplest and most powerful tool for realtime application distribution and management in the market, we have consistently refined our expertise since our inception to become a leading provider in this field.
Our team's dedication makes us a reliable partner for our customers' needs.
At Cloudhouse, we break the cycle of unnecessary upgrades and mounting costs.
It’s not your application that’s the issue—it’s the outdated OS holding it back.Our Alchemy and Guardian products liberate your applications from obsolete systems, enabling your applications to continue delivering value but now in up-to-date secure and modern environments.
Delivering powerful security, compliance and risk mitigation capabilities to keep your business running smoothly. No costly, disruptive overhauls—just seamless modernisation (without any code changes or application changes) that preserves your critical services.
Why replace what’s still working?
Cloudhouse keeps your IT investments thriving, without compromise.
Raynet is a global software vendor with market-leading solutions and managed services provider that helps companies worldwide to successfully manage their IT projects and IT operations. With a comprehensive portfolio of innovative products, Raynet sets standards in the industry and supports its customers to optimally secure and control their IT assets.
In addition to the headquarters in Paderborn, Raynet has further locations in Germany, the USA, Poland, Turkey, and the UK. With more than 150 highly qualified employees, Raynet has been supporting well-known customers and partners worldwide in their projects with its portfolio since 1999 – from IT and Data Management to Software Packaging and Workflow Management to Unified Endpoint Management.
Following the mission “Discover to Manage”, Raynet’s vision is that all companies worldwide achieve transparency and security as well as optimization of their IT investments by using powerful technologies.
Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services.
Founded in 1989, Professional Development Systems b.v. (PDS) is the leading Benelux tool distributor & educational partner for packaging, virtualisation & Privilege Management tools.
With years of representation & training expertise in Wise Package Studio, ChangeBASE, AdminStudio and InstalllShield, in 2025 PDS represents the solutions from Flexera (AdminStudio, AppPortal, WFM and InstallShield), Raynet (RayPack Studio, Rayflow), Master Packager, BeyondTrust (Endpoint Privilege Management, Secure Remote Access, Secure Remote Support), Netwrix (PolicyPak, Auditor, ChangeTracker) and VMRay (Threat Analytics) for the Benelux region. Hosting unique IT Pro Speaker training on MSIX, Security and Win11/Server Deployment.
PDS proudly represents the licensing and solutions from these vendors to assist, as independent advisor, endusers and local (resell/implementation/knowledge) partners to create successfull projects in close partnership with "our" manufacturer.
PDS is the founder of AppManagEvent since 2006.
This user group was founded in February 2013 as Windows Management User Group by IT Pro's with a passion for everything that has to do with managing Windows, but not limiting to Windows. Early 2021, we renamed our group to the Workplace Ninjas User Group in The Netherlands and be part of the broader WPNinja's all over EMEA.
Since 2022 there is a partnership between the annual IT Ninja event in Switzerland and AppManagEvent in the Netherlands
Our goal is to provide a platform for IT-Pro's to share knowledge gain from the field and to share tips and tricks. This can be done via periodic physical meetups, virtual events, blogs or other channels.
We want you to join us and take up the role within our User Group by sharing your knowledge with your peers from the community. Come and see us at the booth on the partner floor of AppManagEvent!
AppDeployNews is an initiative from a collective of application packagers, consisting of freelancers, corporate packagers and a few small companies.
Since there is no central platform for application packaging information (plus all related aspects) we felt the need to join forces to create a new(s) platform. We investigated the current sources of information and discovered information is scattered over more than hundred websites. Some current and up-to-date, some abandoned for several years. We decided to gather all interesting information and bundle this on a new(s) website.
Every person involved in application packaging for ten years or more will know exactly why we choose the name AppDeployNews.
Experts Live is a non-profit organization based in The Netherlands that has a mission to “enable sharing of knowledge and experience about Microsoft technologies worldwide” and was founded by Maarten Goet (MVP, RD).
Speakers at AppManagEvent share their vision & technical insights. The experts below joined us on October 10. Many of them will return in 2026 - with then-relevant content!
If you wish to become a speaker in 2026 and have interesting content for AppManagEvent - let's talk and contact us at: events@pds-site.com or call: +31 88 5588 400.
We are honored to have Christaan deliver our opening keynote at AppManagEvent 2025!
Christiaan Brinkhoff works as a Principal Program Manager and Community Director for Windows 365 and AVD at Microsoft, in his role at Microsoft, he works on features such as Windows 365 app, Switch and Boot.
Christiaan is also an Author (5 books) and Inventor (6 patents) of e.g. Windows 365 Boot and Switch and more features. His mission is to drive innovation while bringing Windows 365, AI. Windows, and Microsoft Intune closer together, drive community efforts around virtualization to empower Microsoft customers in leveraging new cloud virtualization scenarios.
Christiaan joined Microsoft in 2018 as part of the FSLogix acquisition. He has also been rewarded with the Microsoft MVP, Citrix CTP, and VMware vExpert community achievements - for his continued support in the EUC community.
Being a modest guy from the Netherlands with such an impressive trackrecord we are superproud to have him as our 2025 opening keynote speaker!
Brian Madden is a renowned workplace AI strategist, future of work expert, and dynamic speaker with over 30 years of experience in digital transformation. As the creator of the Workplace AI Strategy Guide (StrategyGuide.ai), he's at the forefront of helping organizations navigate the rapidly evolving landscape of AI in the workplace. After years of research and watching the rise of AI, he decided to join Citrix in February 2025 as their VP Technology Officer / Futurist.
Expertise & Current Focus
• Workplace AI strategy and implementation
• Future of work and digital workplace transformation
• AI's impact on employee productivity and HR practices
• Ethical considerations of AI in the workplace
• Bridging the gap between technology and human resources
Career Highlights
• Workplace AI Tech Lead at ILKI, advising global clients on AI integration strategies
• Creator of the Workplace AI Strategy Guide project, a comprehensive, continuously-updated resource for organizations adapting to AI
• Author of 6 books and over 2,000 articles on technology and workplace transformation
• Founder of BriForum, the largest vendor-neutral End-User Computing conference (2005-2016)
• Former Distinguished Technologist in the VMware CTO Office, focusing on the Future of Work
• Creator and leader of multiple influential tech community programs (Citrix CTP, VMware EUC vExperts)
Brian's unique blend of technical expertise, strategic insight, and engaging presentation style makes him an ideal speaker for conferences exploring the intersection of AI, HR, and the future of work. He excels at breaking down complex technological concepts in humorous and relatable ways for diverse audiences, from C-suite executives to HR professionals and IT teams.
Sami Laiho is one of the world’s leading professionals in the Windows OS and Security. Sami has been working with and teaching OS troubleshooting, management, and security since 1996.
In 2019 Sami was chosen by TiVi-magazine as one of the top 100 influencers in IT in Finland. He is the 11th most followed person in his field in Finland.
At Ignite 2018, Sami’s “Behind the Scenes: How to build a conference winning session” and “Sami Laiho: 45 Life Hacks of Windows OS in 45 minutes” sessions were ranked as #1 and #2 out of 1708 sessions!! This was the first time in the history of the conference that anyone has been able to do this.
Jim is a Principal Product Manager at Microsoft working with Azure Virtual Desktop and Windows 365, specialising in application delivery. Before joining the Microsoft engineering team, he spent 10 years as a CTP
You can mainly find him sharing knowledge and information on https://GitHub.com/JimMoyle, https://youtube.com/JimMoyle and https://Twtter.com/JimMoyle. He also runs around (https://www.strava.com/athletes/jimmoyle) a lot.
Jörgen is working as a principal consultant at Onevinn in Sweden.
He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects. Jörgen is a Microsoft Certified Trainer, Microsoft Security MVP and deliver training's mostly on Intune and Windows 11.
Jörgen is also an appreciated speaker at event like Microsoft Ignite, Microsoft Techdays, Microsoft Management Summit(MMS), TechED, Techorama, TechMentor and Workplace Ninjas. We are pleased to have him join at AppManagEvent 2025!
“The Kahuna” at his own company, TMurgent Technologies, Tim is recognized as a 12-year MVP by Microsoft and over a dozen years as a ”CTP Fellow” by Citrix. As the guy who brought Application Virtualization to your vocabulary, he built the original version of what you know of as App-V today and has been nose deep into MSIX since even before it was announced by Microsoft.
Author of books, including MSIX Fundamentals for IT Pros, The Developer’s Guide to MSIX, and The Application Book for Packagers, his company is well known both for their tools for IT Pros and their world-renowned training classes.
TIP: combine your visit to AppManagEvent by joining his Experts Packaging for App-V and MSIX class on October 13-16, 2025.
An in-person class taking place at the PDS' training facilities in Culemborg, The Netherlands.
Mikael Nyström is a Microsoft MVP and Principal Technical Architect at Truesec, with an extremely broad field of competence. He has worked with all kinds of infrastructure tasks, in all kinds of environments, enterprise to small business.
Mikael is a very popular instructor and is often used by Microsoft for partner trainings as well as to speak at major conferences such as TechEd, MMS, etc. Mikael has been deeply engaged in the development of Windows 10 and Windows Server 2016/2019. Currently Mikael is a part of the Truesec CSIRT Computer Security Incident Response Team, helping customers world-wide to recover from cyberattacks
Ronni is working as a Cloud Architect in Denmark. He has been working as a consultant since 1997 with a primary focus on Enterprise Client Management solutions, based on technologies like Microsoft Intune, Microsoft 365, Windows 11 and Windows 365.
Ronni is also a Microsoft Certified Trainer and Microsoft MVP and an appreciated speaker.
We are pleased to have him join at AppManagEvent 2025!
Toms Knostenbergs is a co-founder of Master Packager.
With over a decade of experience in application and product management, he has collaborated with hundreds of organizations to help them overcome their app management challenges. His experience in day-to-day application packaging led to the opportunity to build his own packaging solution. A solution that would solve the packaging problems Toms and others were facing while keeping the price affordable. A solution that would help others become Master Packagers and build Windows application packages that end-users love, enterprises want, and the Windows OS needs.
Toms loves application packaging and enjoys building products that solve real problems.
Bogdan Mitrache is the VP of Product at Advanced Installer.
He has over a decade of experience in application packaging and deployment and loves to help the community grow, as an active member on the MSIX techcommunity forums and Stack Overflow.
Bogdan is also the co-author of the MSIX Packaging Fundamentals book.
Bob Kelly is a long-time leader in application management and a regular speaker at AppManagEvent. A three-time Microsoft MVP and founder of AppDeploy and ITNinja, he’s recognized for his impact on how IT professionals manage software at scale. Bob has authored industry books and driven innovation across several market-leading solutions.
As Chief Product Officer at Juriba, Bob now leads strategy and vision for automation-first solutions that modernize how enterprises manage applications. He combines deep industry knowledge with a passion for community, helping teams embrace modernization without compromise.
Ross Bailey (aka Boss Railey) has over 20 years experience in IT, He currently lives in Finland, where he lived for the past 10 years. His areas of expertise include OT Cyber Security, cyber engagement, AI, threat intelligence, and cyber operations.
He will be presenting "Deepfake It Till You Make It,". It explores the evolution of AI and its implications, featuring several demos. They dive into the world of Sci Fi and 80s action movies, the singularity, consciousness and the fun to be had with open source AI tools.
Exploring the intersection of AI, deception, comedy and how to navigate the modern cyber security threat landscape."
You can find information about him on: https://bossrailey.com/
Berry is a passionate end-user computing specialist, now working as a solution architect at Liquidware.
He helps organizations with their digital transformation initiatives and more specifically, with optimizing their digital workspace management while ensuring a good user experience . Through his years as a consultant for desktop and application delivery practices across industries, he has a broad knowledge of the end-user computing ecosystem, which he uses today when advising clients on their digital workspace objectives.
Jeff Wouters, former 9* Microsoft MVP for Cloud and Datacenter Management, is Microsoft Certified Trainer Regional Lead with a focus on Infrastructure-as-Code and automation in general. He is a frequent speaker on (inter)national events and founder of the Dutch PowerShell User Group (DuPSUG).
Kenneth van Surksum works as a modern workplace consultant at Secure At Work and is specialized in building modern workplace solutions on top of Microsoft 365. Kenneth is also a Microsoft MVP for Enterprise Mobility and Security.
Kenneth is co-founder of the Workplace Ninja User Group Netherlands (#WPNinjasNL) and organizes (virtual) community meetings on a regular basis.
David is a COO and co-founder of Access IT Automation, a best-in-class provider of IT automation products that help enterprises improve efficiency, save costs, and adapt to modern desktop strategies and digital transformation.
With circa 30 years of experience in various roles in the IT industry, David has a deep knowledge of application management, VDI and cloud adoption, VMware and Microsoft products for desktop migrations.
Lorraine is currently working with Access IT Automation as an implementor and SME for Capture.
Entering the world of the IT straight from Uni into support roles, then progressing into packaging and application migrations.
Lorraine has worked with many of the major financial institutions in both The City & Canary Wharf, working in both technical and project roles for large scale application and platform migrations, OS upgrades and VDI implementations.
Peter Daalmans is a Principal Workplace Consultant / Architect and Microsoft Certified Trainer at Daalmans Consulting with a primary focus on the Microsoft Endpoint Manager Configuration Manager and Enterprise Mobility. Peter is awarded every year as a Microsoft Enterprise Mobility MVP (Configuration Manager/Microsoft Intune/Enterprise Mobility Suite) since 2012.
Peter writes blogs and sharing his knowledge on his blog https://ModernManagement.blog. Peter is also one of the founders and leads of the Windows Management User Group Netherlands.
Author of Mastering System Center 2012 Configuration Manager, Mastering System Center 2012 R2 Configuration Manager and the just in 2017 released Mastering System Center Configuration Manager, books from Sybex. Peter also released last year a book called: Microsoft Enterprise Mobility Suite, Microsoft Enterprise Mobility Suite: Planning and Implementation.
Peter speaks at local and international group meetings, conferences like Microsoft Ignite, Microsoft TechEd (Australia / New Zealand), IT/Dev Connections, Techmentor, Techorama Belgium, Midwest Management Summit (MMS), BriForum (London, Denver and Boston), TechDays Netherlands and ExpertsLive Netherlands. More about Peter here
In IT since 1998 and currently employed as Cloud Engineer at RAM Infotechnology. His main IT specializations include applications and virtualization. Keywords: (re)packaging, Liquidware, App-V, PowerShell, Intune, Automation, PSAPPDeployToolkit.
Dan Cunningham is the co-founder and developer of PSAppDeployToolkit, now stewarded by Patch My PC where he serves as Strategic Innovation Lead, developing the roadmap of enhancements to serve both the open-source community and enterprise customers. In other words, Dan is the guy who turned "next-next-finish" into a scriptable weapon of mass deployment!
His extensive industry experience includes leadership roles at Tanium, 1E, BeyondTrust, and Avecto, spanning technical account management, solutions engineering, and product management. Dan has worked predominantly with Fortune 500 organizations spanning the financial services, telecommunications, retail, government, energy, pharmaceuticals, automotive, and aerospace industries — delivering and supporting critical product implementations and consulting engagements to secure and better manage their IT environments.
Dan's foundation in enterprise environments was built during his 15-year tenure at PwC in both Ireland and Canada, delivering on both local and global IT initiatives — and it's where PSADT was first conceived, making them the toolkit's first (unwitting) deployment guinea pig.
Erik Loef (Msc, CEH, MVP), CTO and owner of PROXSYS, a private cloud company founded in 2001.
Always had a great personal interest and passion for security. Especially breaking the security with very simple approaches, which is always an eye-opener. Working in the industry for more than 20years. Great experience in advising and implementing security solutions.
Happy to share this experience with other enthusiast IT pro’s.
Tim is a freelance consultant with more than 20 years of experience in modern workplace and mobility solutions. A Microsoft MVP for 12 consecutive years, Tim specializes in endpoint management, security, and Microsoft Intune. He works with organizations worldwide to design and implement secure, scalable, and user-friendly workplace environments.
Beyond consulting, Tim is a community leader, organizing and speaking at user groups, meetups, and international tech conferences. Based in Belgium, he’s passionate about sharing knowledge, bridging the gap between technology and people, and helping IT teams turn complex challenges into practical, impactful solutions.
Ingmar is Product Manager at AppVentiX, leading product strategy, development, and positioning. With 25+ years of experience across various areas of tech, he’s known in the community for delivering innovative solutions that improve user experience and drive business growth.
Rory Monaghan is a Senior Technologist for Numecent where his responsibilities encompass market research, community outreach, and content creation.
His expertise spans more than 15 years in End User Computing, specializing in virtualization and application delivery. Prior to joining Numecent, he spent most of his career working in the healthcare industry, with experience across many different industries. Throughout his career he has earned many prestigious accolades, including Citrix Technical Professional (CTP) from Citrix and the coveted Microsoft Most Valuable Professional (MVP).
For two decades Denis Gundarev was focused on Remote Desktop, VDI, and application delivery. Denis is currently a Principal Product Manager at Microsoft, where he is focusing on remoting protocols. Previously he held various program management and consulting positions at several technology companies, including Amazon, VMware and Citrix.
Vincent is a driven professional with a background in education and IT. After overcoming health challenges, he shifted from teaching to technology, where he specializes in securing and automating endpoint management on both tight school budgets and enterprise scale. His passion for tech is matched by his dedication to racing triathlons, always pushing limits in work and sport alike.
Donny van der Linde is Field CTO at Recast Software, bringing over 20 years of hands-on experience in workspace automation, infrastructure design, and digital transformation.
His career spans consulting and engineering roles at companies like T4Change, NEXXT, and Centric, where he specialized in on-premises and cloud migrations, and the implementation of Microsoft RDS, Azure Virtual Desktop, and Citrix environments. Donny is also deeply versed in workspace management and UX monitoring solutions such as Liquidware, Ivanti, and IGEL.
At Recast Software, Donny plays a pivotal role in supporting EMEA sales and partner teams, serving as the go-to technical expert for application management and delivery. He’s passionate about helping organizations future-proof their digital workspaces and elevate user experience.
Ed Wens is Engineering Manager for the Setup Store at Recast. He has been working in IT for almost 30 years and the last 10 years maintaining and updating the Setup Store. He is currently leading the Setup Store team who are maintaining almost 6.000 applications today.
Alisa Batogova is a Market Development Manager at SoftwareCentral, working closely with partners and customers in the Microsoft Endpoint Management space. With over a decade of experience in IT service management, channel development, and partner coordination, she has led complex international projects across education, enterprise, and MSP sectors.
Known for her structured approach and ability to simplify complicated challenges, Alisa bridges the gap between technical solutions and business needs while building strong relationships with both customers and teams. At AppManage, she brings practical field insights on how endpoint management solutions deliver real value in practice.
Andrew Taylor is a Microsoft MVP in Intune and Security Copilot and the CTO at SoftwareCentral. With many years of experience across industries, he has become a recognised expert in Enterprise Mobility, Microsoft Cyber Security, and Azure. He is the author of Microsoft Intune Cookbook and holds numerous Microsoft 365 and Azure certifications.
Under his leadership, SoftwareCentral introduced Tenant Manager, a tool designed to bring order and control to Intune tenant management.
Andrew describes himself as “a bit of a geek” who enjoys working with Intune and PowerShell, and he actively shares knowledge with the community through blogs, tools, and regular speaking engagements at events across Europe.
Jon has been in software for over 20 years starting as a developer through leading a development team, into business analysis, before moving to pre-sales. He has focused on GRC issues, particularly in heavily-regulated industries, and working closely with customers to help them achieve the best results. Outside of the office, Jon is interested in anything with an engine and wheels from motor-racing to tinkering with his cars and motorbike.
AppManagEvent 2025 had one opening-9am and one closing-4pm keynote for all attendees.
After 10am, there were 5 or 4 break-outrooms with 45-minute sessions on various topics.
After the closing keynote, we had two lucky winners of our Event Lottery
08.45 - 10.00
Join us for the welcome words and opening keynote.
Organizing staff - Coert Bosker
The future of Windows Cloud & AI: The Evolution of Computers - Christiaan Brinkhoff
Join us for this exciting keynote as we will take you through a trip down memory lane of Windows and AI towards the future of Windows in the transformative era of Cloud with Generative AI and AI Agents..
This keynote will also provide a glimpse into the future, unveiling Microsoft's vision for Windows Cloud & AI as a cornerstone of digital transformation. Learn about upcoming advancements, new capabilities, and the strategic direction that will shape the next generation of user interaction with Windows, Copilot and Agents.
Speaker: Christiaan Brinkhoff
10.15 - 11.00
There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.
Modern Cybersecurity Failures: Skills and Misconfigurations That Define the Battlefield
Modern cybersecurity failures are rarely about zero-days — they are about persistent misconfigurations and skills gaps that attackers continue to exploit. Even the best technology, when misconfigured or underutilized, becomes an opportunity rather than a defense.
The cybersecurity landscape has become something of a battlefield, where outcomes depend less on advanced exploits and more on fundamental skills and everyday weaknesses. Attackers thrive on “connect-the-dots” opportunities — chaining together weak identity configurations, privilege mismanagement, and operational oversights to achieve compromise.
Drawing on extensive Paula’s experience from real-world incident response and penetration testing engagements, this session examines why these failures persist and how they shape breaches across enterprise and cloud environments.
Attendees will learn which skills truly matter in defending against modern threats, the misconfigurations most often overlooked, and how to shift from chasing buzzwords to building strategies that meaningfully raise the level of protection. At the end of the session you will receive a checklist of priorities to focus on while securing modern infrastructure. Super practical!
Speaker: Paula Januszkiewicz
The App-V endgame: Three Scenarios, One Decision
App-V: already obsolete, or still alive and kicking? Whatever your view, one thing is clear: after April 2026 you’ll need a plan. In this session, Berry explores three scenarios for you and your App-V’s. Drawing on real-world cases from a municipality, the Ministry of Defence, a hospital and a bank, you’ll get practical options and guidance for your next steps.
Speaker: Berry Haveman
MSIX packaging without PSF is a dream
MSIX might be perfect if you build a new application from scratch, but for IT pros that need to deploy applications launched over 20 years ago, it's a different story.
Since its launch, the native MSIX compatibility has barely increased, with minor improvements from Microsoft. The only way to get to an acceptable success rate is to include PSF fixups into your packages.
The MSIX Packaging Tool will build the basic MSIX decently, but you need more; you need a deep PSF integration.
That's where tools like the MSIX Editor from Advanced Installer come in, allowing you to edit and fix MSIX packages much faster than you would when using free MS tools.
Speaker: Bogdan Mitrache
Microsoft’s Sovereign Private Cloud with Azure Local and Microsoft 365 Local
As digital sovereignty becomes a top priority for governments and regulated industries, Microsoft is delivering solutions that empower organizations to meet strict data residency, compliance, and operational requirements—without compromising on innovation or agility. In this session, we’ll explore how Azure Local and Microsoft 365 Local are enabling a Sovereign Private Cloud model that provides full control over data, operations, and governance within national or regional boundaries.
Join us to learn how these offerings:
Whether you're a decision-maker, architect, or compliance officer, this session will provide the insights you need to navigate the evolving landscape of digital sovereignty with Microsoft’s trusted cloud platform.
Speaker: Mikael Nyström
Donny van der Linde & Ed Wens
- Recast Software -
Fueling IT Superheroes: Recast in Action
Every IT admin is a superhero in disguise—constantly battling packaging struggles, deployment failures, security patching chaos, and endless user requests. They juggle approvals, testing, packaging, and rollouts while keeping devices stable and users happy.
But even superheroes need the Right Tools or Right Click Tools. With Recast’s Application Workspace, we give them the superpowers to keep applications under control and the business running smoothly.
In this lighthearted but technical session, we’ll step into the Batcave of IT — the Recast Setup Store “kitchen”. Ed Wens and Donny van der Linde will show how secure, enterprise-ready application delivery is baked step by step — from sourcing and validation to packaging, signing, and distribution. Along the way, we’ll highlight what sets Recast apart.
Expect superhero metaphors, comic-book contrasts, and maybe even a Stroopwafel or two. Leave this session with a clear picture of how to power your IT team with the right arsenal — one that’s trusted, enterprise-ready, and built to save the day.
Speakers: Donny van der Linde and co-speaker Ed Wens
11.15 - 12.00
There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.
Getting the most out of MSIX
I declared "The year of MSIX" last year, and uptake by large enterprises this year has been larger than I could have anticipated.
In this session I will talk about what is driving these customers, and how I recommend that they get the most out of MSIX.
Speaker: TIm Mangan
On VDI - How Remote Display Protocols Actually Work: Capture → Codec → Network → Present
In this vendor-neutral technical session, you'll embark on a comprehensive journey of a remote frame—from capturing host graphics to making encoder decisions and implementing adaptive rate control, navigating through the transport layer, decoding on the client side, and finally presenting the output. The session will delve into where latency, drops, and visual artifacts originate and how to differentiate protocol faults from issues with the encoder, client, or OS/driver.
The discussion will cover capture timing, codec trade-offs (latency versus bitrate versus quality), pacing and congestion behaviors, and practical measurement signals for diagnosis. Attendees will gain a clear mental model of the remote protocol pipeline and a concise checklist for isolating protocol problems without the need for instrumentation-heavy experiments.
You’ll walk away with a deeper understanding of client diversity and practical insights into optimizing user experience across unpredictable endpoint setups.
Speaker: Denis Gundarev
You probably know Cloudhouse from our Alchemy solution which enables apps to escape their dependencies on legacy Windows infrastructure.
Join us to unveil Foundry by Cloudhouse, our new self-service packaging 'engine' that transforms how application packaging can support your business. Foundry ingests any input format, installer, repository, or VM, and produces outputs ready to deploy into your chosen target, Windows or Linux, desktop or server, cloud-hosted or on-prem.
We will take you through Foundry's key capabilities, including technical demonstrations, showing you the efficiencies that we can introduce to your AppOps and DevOps pipelines.
Package anything, deploy anywhere!
Speaker: Jonathan Dedman
Peter Daalmans & Tim de Keukelaere
Intune Tips and Tricks the fall 2025 edition
In an ever changing world of Intune it is not easy to keep up. In this updated session Peter and Tim share common tips and tricks for the Intune administrator.
They will inform you about the newest features and provide tips on improving work efficiency. Learn how to automate tasks and processes, discover some lesser-known features through various techniques and community tools, and more.
Session Takeaway 1: Learn about hidden features and how to use them
Session Takeaway 2: Discover the benefits of automation for specific tasks
Session Takeaway 3: Explore community tools to improve your administration
Speakers: Peter Daalmans and Tim de Keukelaere
AI Packaging and App Containers: The New Frontier in Desktop Security
Every endpoint is a potential entry point for cyber threats. You can’t let the ever-increasing volume and frequency of application updates expand your attack surface.
Discover how AI packaging and containerization enables IT and InfoSec teams to package and deliver applications in secure isolated containers, reducing exposure to malware and zero-day exploits. We’ll also discuss how AI and automation simplify application lifecycle management and improve application performance.
Speaker: Rory Monaghan
13.00 - 13.45
This time there are 4 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.
Join Jim as he explores your options for deploying apps to AVD and W365 including MSIX, App-V, App Attach, Intune and more...
Speaker: Jim Moyle
Completing the Intune Admin’s Toolkit
Managing Intune at scale often means two big time sinks: keeping tenants aligned and keeping apps updated.
Whether you’re working in a single large environment or across dozens of tenants, you’ll get clear ideas on how to bring structure, speed, and consistency to your daily tasks. We’ll cover both sides of the challenge—Intune tenant management and app patching—in one session. Andrew Taylor, Microsoft MVP, will share how Tenant Manager helps bring order to tenant management. Alisa Batogova will bring stories from the field, showing how Robopack saves teams hours on packaging and third-party patching.
With Robopack we’ll also look at:
Whether you’re working in a single enterprise or across many tenants as an MSP, you’ll walk away with concrete ideas on how to cut down repetitive tasks and make Intune management more predictable.
Speakers: Alisa Batogova & Andrew Taylor
Bob Kelly
- Juriba -
Packaging at the Edge of Automation
App packaging has entered a new era—but modernization takes more than buzzwords. In this session, we’ll explore what it really means to evolve your processes for automation without sacrificing control. Learn how to increase velocity, reduce friction, and embrace change with confidence.
From repository-driven intake and AI-enhanced workflows to automated validation, conversion, and more, enterprises are even beginning to democratize some packaging tasks. Real-world demos show how teams are solving complex challenges and making modernization scalable—without compromise.
Speaker: Bob Kelly
Ross Bailey
Deepfake It Till You Make It
Join Ross when he explores the evolution of AI and its implications, featuring several demos. We dive into the world of Sci Fi and 80s action movies, the singularity, consciousness and the fun to be had with open source AI tools.
Exploring the intersection of AI, deception, comedy and how to navigate the modern cyber security threat landscape.
Speaker: Ross Bailey
14.00 - 14.45
There are 5 break-out sessions to choose from; some have limited seating. Please register in your event app to secure your seat.
Pure MSI vs PSAppDeployToolkit - A Technical Breakdown to Measure Value
Application packaging can be full of hidden challenges and complexity that disrupt business operations and can frustrate end users. For example, did you know that running a silent application upgrade with no customization can force-close running applications and potentially cause your users to lose their unsaved work? Did you know that improperly packaged applications can trigger a computer reboot without any warning?
These are well known gotchas which are easily prevented by an experienced packager, or if you are leveraging PSAppDeployToolkit (which will guard against these behaviors with a sensible workflow). But this got us to thinking - just how much does PSADT obfuscate away and make life easier, save time, improve security, simplify the average packager's job? Is it possible for MSI-based deployments to achieve the same results? If so, what effort would be required?
In this session, Dan Cunningham - one of the creators of PSAppDeployToolkit, and Toms Knostenberg of Master Packager - break down a business-driven task flow associated with preparing an application package for deployment in an enterprise environment. We'll compare pure MSI workflows with a PSADT-enhanced approach - showing side-by-side how each meets the goals of real-world packaging requirements in a business environment.
By the end of this session, participants (whether new to application packaging or experienced) will gain practical, innovative techniques to streamline your packaging processes, reduce user disruption, and deliver reliable, enterprise-ready installations.
Speakers: Dan Cunningham & Toms Knostenbergs
Venkat Ram Donga
- Flexera -
Making Packaged Software Risk Visible in the AI Era
AI is changing the way we build, deploy, and secure applications. But it also changes the way attackers find and exploit weaknesses. Many risks hide inside third-party applications, silently increasing the pressure on packaging, deployment, and patch management teams.
In this session, Venkat will share his vision and roadmap for the next years, showing how organizations can bring visibility and governance into their software packaging processes. The session will be interactive, practical, and focused on what matters most to operational teams:
Speaker: Venkat Ram Donga
Deploying and securing your application made simple
Getting an application to your users has never been easier, managing the lifecycle and keeping them secure is another story. Come and join us for an interactive session where we’ll show you why our customers love us for our app deployment, replace their AppV infrastructure and be the FIRST to see a brand-new feature to make AppControl (WDAC) simple, and your apps secure.
Speaker: Ingmar Verheij
Unlock Your Intune Potential: 10 Admin Secrets Revealed
Take your Intune skills to the next level! Join us for a dynamic session where we'll share 10 essential tips to simplify and supercharge your admin tasks.
Through practical, real-world demos, you'll learn how to work smarter, faster, and more efficiently with Intune.
Don’t miss this opportunity to boost your daily productivity and deepen your expertise!
Speakers: Jörgen Nillson & Ronni Pedersen
Fighting Adversary in the Middle
Last 2 years we were faced with a new advanced phishing technique, called Adversary-in-The-Middle (AiTM). This is an advanced method to phish authentication tokens.
In this session Kenneth and Erik will do a deep dive into this topic. First of all, we’ll start with a small demo of the AiTM case. Then we will go through our options to fight this by using different strategies like implementing phishing resistant MFA methods or using simple Conditional Access policies, and/or advanced Entra ID P2 Protection methods.
After this session you will have enough information to stop this attack in several ways each with its own advantages and drawbacks.
Speakers: - Kenneth van Surksum & Erik Loef
15.00 - 15.45
There are 5 break-out sessions to choose from. You can pre-register in your event app to secure your seat.
Sami Laiho
11 Ways to Hack Windows 11
I believe, the title covers what I am going to demonstrate (not only: talk about).
Join me on this demo-only session to see the fundamental concepts behind the reasons why Windows gets hacked. And at the same time learn how to prevent it from happening to you.
Speaker: Sami Laiho
Vincent Verstraeten
- Patch My PC -
Your Apps. Your Data. Your Control. What’s New from Patch My PC
AppManagEvent is where application management pros come to sharpen their tools, and we are showing up with plenty of new ones.
Managing third-party apps in Intune or ConfigMgr does not have to mean endless packaging, patching, and reporting pain. In this session, we will walk through how Patch My PC is making it faster, easier, and smarter to keep your apps current and your boss happy.
This fall, we are rolling out the features you have been asking for:
Whether you are managing a single enterprise tenant or dozens of clients, you will see how these tools save time, improve compliance, and give you the visibility you have been missing.
What You Will Learn:
And yes, there will be a raffle prize you will actually want.on of the attendees
Speaker: Vincent Verstraeten
David Butler McAllister & Lorraine Plenderleith
- Access IT Automation -
Your Apps, Your Rules: The New Era of Application Management
The Access Capture team will walk you through the typical application management choices and decisions for you modernisation and migration journey.
Speakers: David Butler McAllister and Lorraine Plenderleith
Toms Knostenbergs
- Master Packager -
Ecosystem to Package Any Custom Application for Intune
You are an IT professional or part of IT management responsible for your organization’s application deployment, end-user satisfaction, productivity, and security.
Application packaging is a never-ending process with thousands of details you and your team must manage quickly, especially if it’s something custom and not available in 3rd-party app catalogs.
With millions of applications out there, any one of them can land on your table needing to be packaged, customized, and deployed in your organization.
In this session, co-founders of Master Packager will share how they built an ecosystem for app packagers based on a decade of packaging experience with hundreds of worldwide organizations.
It is a combination of tools, support from the Master Packager team, and a community, enabling you to become a Master Packager - someone who can prepare any application for silent, customized deployment within an enterprise environment, fast and secure.
Join this session to see how the Master Packager team can help with your app packaging challenges and learn what they are working on.
Speaker: Toms Knostenbergs
Alex Sweserijnen & Jeff Wouters
Putting the Panda in the Sandbox -PowerShell Automation for Application Deployments through Intune
In this session, we dive deep into a practical, modular PowerShell framework we built—nicknamed Panda (Package automation 'n deployment assistant)—designed to simplify and scale Intune deployments and inventory collection.
You’ll see how we leverage Windows Sandbox to safely test and iterate complex automation workflows, enabling rapid, reliable deployment processes without risking production environments. We’ll walk through key components of Panda’s architecture, share real-world challenges we tackled, and demonstrate how you can apply these techniques to your own Intune automation projects.
If you’re passionate about PowerShell, Intune, and building resilient automation pipelines, this session offers hands-on insights and code-level detail that you won’t want to miss.
Speakers: Alex Sweserijnen & Jeff Wouters
16.00 - 17.15
Join us for the closing keynote, final thoughts and lottery.
AI & The Future of Enterprise Apps
AI has moved from sci-fi speculation to enterprise reality almost overnight. As companies try to balance app packaging, workspace security, identity management, and more, a new front emerges: AI-enabled “micro-apps” and workflows spontaneously created by employees, often without IT’s knowledge. In this keynote, Brian Madden shares his perspective on how AI is transforming the enterprise application landscape, why it’s happening much faster than most people realize, and how to think about integrating AI into their app management landscapes.
Speaker: Brian Madden
Enjoy the final thoughts and get ready to win your price before we close the day at the bar with drinks & snacks.
Some sessions are recorded and will be published later on our youtube channel.
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If you wish to become a partner or a speaker for AppManagEvent 2026, please contact us by mail: events@pds-site.com or call us on: +31 88 5588 400.
