Speakers at AppManagEvent share their vision & technical insights. The experts below joined us on October 10. Many of them will return in 2026 - with then-relevant content!
If you wish to become a speaker in 2026 and have interesting content for AppManagEvent - let's talk and contact us at: events@pds-site.com or call: +31 88 5588 400.
We are honored to have Christaan deliver our opening keynote at AppManagEvent 2025!
Christiaan Brinkhoff works as a Principal Program Manager and Community Director for Windows 365 and AVD at Microsoft, in his role at Microsoft, he works on features such as Windows 365 app, Switch and Boot.
Christiaan is also an Author (5 books) and Inventor (6 patents) of e.g. Windows 365 Boot and Switch and more features. His mission is to drive innovation while bringing Windows 365, AI. Windows, and Microsoft Intune closer together, drive community efforts around virtualization to empower Microsoft customers in leveraging new cloud virtualization scenarios.
Christiaan joined Microsoft in 2018 as part of the FSLogix acquisition. He has also been rewarded with the Microsoft MVP, Citrix CTP, and VMware vExpert community achievements - for his continued support in the EUC community.
Being a modest guy from the Netherlands with such an impressive trackrecord we are superproud to have him as our 2025 opening keynote speaker!
Brian Madden is a renowned workplace AI strategist, future of work expert, and dynamic speaker with over 30 years of experience in digital transformation. As the creator of the Workplace AI Strategy Guide (StrategyGuide.ai), he's at the forefront of helping organizations navigate the rapidly evolving landscape of AI in the workplace. After years of research and watching the rise of AI, he decided to join Citrix in February 2025 as their VP Technology Officer / Futurist.
Expertise & Current Focus
• Workplace AI strategy and implementation
• Future of work and digital workplace transformation
• AI's impact on employee productivity and HR practices
• Ethical considerations of AI in the workplace
• Bridging the gap between technology and human resources
Career Highlights
• Workplace AI Tech Lead at ILKI, advising global clients on AI integration strategies
• Creator of the Workplace AI Strategy Guide project, a comprehensive, continuously-updated resource for organizations adapting to AI
• Author of 6 books and over 2,000 articles on technology and workplace transformation
• Founder of BriForum, the largest vendor-neutral End-User Computing conference (2005-2016)
• Former Distinguished Technologist in the VMware CTO Office, focusing on the Future of Work
• Creator and leader of multiple influential tech community programs (Citrix CTP, VMware EUC vExperts)
Brian's unique blend of technical expertise, strategic insight, and engaging presentation style makes him an ideal speaker for conferences exploring the intersection of AI, HR, and the future of work. He excels at breaking down complex technological concepts in humorous and relatable ways for diverse audiences, from C-suite executives to HR professionals and IT teams.
Sami Laiho is one of the world’s leading professionals in the Windows OS and Security. Sami has been working with and teaching OS troubleshooting, management, and security since 1996.
In 2019 Sami was chosen by TiVi-magazine as one of the top 100 influencers in IT in Finland. He is the 11th most followed person in his field in Finland.
At Ignite 2018, Sami’s “Behind the Scenes: How to build a conference winning session” and “Sami Laiho: 45 Life Hacks of Windows OS in 45 minutes” sessions were ranked as #1 and #2 out of 1708 sessions!! This was the first time in the history of the conference that anyone has been able to do this.
Jim is a Principal Product Manager at Microsoft working with Azure Virtual Desktop and Windows 365, specialising in application delivery. Before joining the Microsoft engineering team, he spent 10 years as a CTP
You can mainly find him sharing knowledge and information on https://GitHub.com/JimMoyle, https://youtube.com/JimMoyle and https://Twtter.com/JimMoyle. He also runs around (https://www.strava.com/athletes/jimmoyle) a lot.
Jörgen is working as a principal consultant at Onevinn in Sweden.
He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects. Jörgen is a Microsoft Certified Trainer, Microsoft Security MVP and deliver training's mostly on Intune and Windows 11.
Jörgen is also an appreciated speaker at event like Microsoft Ignite, Microsoft Techdays, Microsoft Management Summit(MMS), TechED, Techorama, TechMentor and Workplace Ninjas. We are pleased to have him join at AppManagEvent 2025!
“The Kahuna” at his own company, TMurgent Technologies, Tim is recognized as a 12-year MVP by Microsoft and over a dozen years as a ”CTP Fellow” by Citrix. As the guy who brought Application Virtualization to your vocabulary, he built the original version of what you know of as App-V today and has been nose deep into MSIX since even before it was announced by Microsoft.
Author of books, including MSIX Fundamentals for IT Pros, The Developer’s Guide to MSIX, and The Application Book for Packagers, his company is well known both for their tools for IT Pros and their world-renowned training classes.
TIP: combine your visit to AppManagEvent by joining his Experts Packaging for App-V and MSIX class on October 13-16, 2025.
An in-person class taking place at the PDS' training facilities in Culemborg, The Netherlands.
Mikael Nyström is a Microsoft MVP and Principal Technical Architect at Truesec, with an extremely broad field of competence. He has worked with all kinds of infrastructure tasks, in all kinds of environments, enterprise to small business.
Mikael is a very popular instructor and is often used by Microsoft for partner trainings as well as to speak at major conferences such as TechEd, MMS, etc. Mikael has been deeply engaged in the development of Windows 10 and Windows Server 2016/2019. Currently Mikael is a part of the Truesec CSIRT Computer Security Incident Response Team, helping customers world-wide to recover from cyberattacks
Ronni is working as a Cloud Architect in Denmark. He has been working as a consultant since 1997 with a primary focus on Enterprise Client Management solutions, based on technologies like Microsoft Intune, Microsoft 365, Windows 11 and Windows 365.
Ronni is also a Microsoft Certified Trainer and Microsoft MVP and an appreciated speaker.
We are pleased to have him join at AppManagEvent 2025!
Toms Knostenbergs is a co-founder of Master Packager.
With over a decade of experience in application and product management, he has collaborated with hundreds of organizations to help them overcome their app management challenges. His experience in day-to-day application packaging led to the opportunity to build his own packaging solution. A solution that would solve the packaging problems Toms and others were facing while keeping the price affordable. A solution that would help others become Master Packagers and build Windows application packages that end-users love, enterprises want, and the Windows OS needs.
Toms loves application packaging and enjoys building products that solve real problems.
Bogdan Mitrache is the VP of Product at Advanced Installer.
He has over a decade of experience in application packaging and deployment and loves to help the community grow, as an active member on the MSIX techcommunity forums and Stack Overflow.
Bogdan is also the co-author of the MSIX Packaging Fundamentals book.
Bob Kelly is a long-time leader in application management and a regular speaker at AppManagEvent. A three-time Microsoft MVP and founder of AppDeploy and ITNinja, he’s recognized for his impact on how IT professionals manage software at scale. Bob has authored industry books and driven innovation across several market-leading solutions.
As Chief Product Officer at Juriba, Bob now leads strategy and vision for automation-first solutions that modernize how enterprises manage applications. He combines deep industry knowledge with a passion for community, helping teams embrace modernization without compromise.
Ross Bailey (aka Boss Railey) has over 20 years experience in IT, He currently lives in Finland, where he lived for the past 10 years. His areas of expertise include OT Cyber Security, cyber engagement, AI, threat intelligence, and cyber operations.
He will be presenting "Deepfake It Till You Make It,". It explores the evolution of AI and its implications, featuring several demos. They dive into the world of Sci Fi and 80s action movies, the singularity, consciousness and the fun to be had with open source AI tools.
Exploring the intersection of AI, deception, comedy and how to navigate the modern cyber security threat landscape."
You can find information about him on: https://bossrailey.com/
Berry is a passionate end-user computing specialist, now working as a solution architect at Liquidware.
He helps organizations with their digital transformation initiatives and more specifically, with optimizing their digital workspace management while ensuring a good user experience . Through his years as a consultant for desktop and application delivery practices across industries, he has a broad knowledge of the end-user computing ecosystem, which he uses today when advising clients on their digital workspace objectives.
Jeff Wouters, former 9* Microsoft MVP for Cloud and Datacenter Management, is Microsoft Certified Trainer Regional Lead with a focus on Infrastructure-as-Code and automation in general. He is a frequent speaker on (inter)national events and founder of the Dutch PowerShell User Group (DuPSUG).
Kenneth van Surksum works as a modern workplace consultant at Secure At Work and is specialized in building modern workplace solutions on top of Microsoft 365. Kenneth is also a Microsoft MVP for Enterprise Mobility and Security.
Kenneth is co-founder of the Workplace Ninja User Group Netherlands (#WPNinjasNL) and organizes (virtual) community meetings on a regular basis.
David is a COO and co-founder of Access IT Automation, a best-in-class provider of IT automation products that help enterprises improve efficiency, save costs, and adapt to modern desktop strategies and digital transformation.
With circa 30 years of experience in various roles in the IT industry, David has a deep knowledge of application management, VDI and cloud adoption, VMware and Microsoft products for desktop migrations.
Lorraine is currently working with Access IT Automation as an implementor and SME for Capture.
Entering the world of the IT straight from Uni into support roles, then progressing into packaging and application migrations.
Lorraine has worked with many of the major financial institutions in both The City & Canary Wharf, working in both technical and project roles for large scale application and platform migrations, OS upgrades and VDI implementations.
Peter Daalmans is a Principal Workplace Consultant / Architect and Microsoft Certified Trainer at Daalmans Consulting with a primary focus on the Microsoft Endpoint Manager Configuration Manager and Enterprise Mobility. Peter is awarded every year as a Microsoft Enterprise Mobility MVP (Configuration Manager/Microsoft Intune/Enterprise Mobility Suite) since 2012.
Peter writes blogs and sharing his knowledge on his blog https://ModernManagement.blog. Peter is also one of the founders and leads of the Windows Management User Group Netherlands.
Author of Mastering System Center 2012 Configuration Manager, Mastering System Center 2012 R2 Configuration Manager and the just in 2017 released Mastering System Center Configuration Manager, books from Sybex. Peter also released last year a book called: Microsoft Enterprise Mobility Suite, Microsoft Enterprise Mobility Suite: Planning and Implementation.
Peter speaks at local and international group meetings, conferences like Microsoft Ignite, Microsoft TechEd (Australia / New Zealand), IT/Dev Connections, Techmentor, Techorama Belgium, Midwest Management Summit (MMS), BriForum (London, Denver and Boston), TechDays Netherlands and ExpertsLive Netherlands. More about Peter here
In IT since 1998 and currently employed as Cloud Engineer at RAM Infotechnology. His main IT specializations include applications and virtualization. Keywords: (re)packaging, Liquidware, App-V, PowerShell, Intune, Automation, PSAPPDeployToolkit.
Dan Cunningham is the co-founder and developer of PSAppDeployToolkit, now stewarded by Patch My PC where he serves as Strategic Innovation Lead, developing the roadmap of enhancements to serve both the open-source community and enterprise customers. In other words, Dan is the guy who turned "next-next-finish" into a scriptable weapon of mass deployment!
His extensive industry experience includes leadership roles at Tanium, 1E, BeyondTrust, and Avecto, spanning technical account management, solutions engineering, and product management. Dan has worked predominantly with Fortune 500 organizations spanning the financial services, telecommunications, retail, government, energy, pharmaceuticals, automotive, and aerospace industries — delivering and supporting critical product implementations and consulting engagements to secure and better manage their IT environments.
Dan's foundation in enterprise environments was built during his 15-year tenure at PwC in both Ireland and Canada, delivering on both local and global IT initiatives — and it's where PSADT was first conceived, making them the toolkit's first (unwitting) deployment guinea pig.
Erik Loef (Msc, CEH, MVP), CTO and owner of PROXSYS, a private cloud company founded in 2001.
Always had a great personal interest and passion for security. Especially breaking the security with very simple approaches, which is always an eye-opener. Working in the industry for more than 20years. Great experience in advising and implementing security solutions.
Happy to share this experience with other enthusiast IT pro’s.
Tim is a freelance consultant with more than 20 years of experience in modern workplace and mobility solutions. A Microsoft MVP for 12 consecutive years, Tim specializes in endpoint management, security, and Microsoft Intune. He works with organizations worldwide to design and implement secure, scalable, and user-friendly workplace environments.
Beyond consulting, Tim is a community leader, organizing and speaking at user groups, meetups, and international tech conferences. Based in Belgium, he’s passionate about sharing knowledge, bridging the gap between technology and people, and helping IT teams turn complex challenges into practical, impactful solutions.
Ingmar is Product Manager at AppVentiX, leading product strategy, development, and positioning. With 25+ years of experience across various areas of tech, he’s known in the community for delivering innovative solutions that improve user experience and drive business growth.
Rory Monaghan is a Senior Technologist for Numecent where his responsibilities encompass market research, community outreach, and content creation.
His expertise spans more than 15 years in End User Computing, specializing in virtualization and application delivery. Prior to joining Numecent, he spent most of his career working in the healthcare industry, with experience across many different industries. Throughout his career he has earned many prestigious accolades, including Citrix Technical Professional (CTP) from Citrix and the coveted Microsoft Most Valuable Professional (MVP).
For two decades Denis Gundarev was focused on Remote Desktop, VDI, and application delivery. Denis is currently a Principal Product Manager at Microsoft, where he is focusing on remoting protocols. Previously he held various program management and consulting positions at several technology companies, including Amazon, VMware and Citrix.
Vincent is a driven professional with a background in education and IT. After overcoming health challenges, he shifted from teaching to technology, where he specializes in securing and automating endpoint management on both tight school budgets and enterprise scale. His passion for tech is matched by his dedication to racing triathlons, always pushing limits in work and sport alike.
Donny van der Linde is Field CTO at Recast Software, bringing over 20 years of hands-on experience in workspace automation, infrastructure design, and digital transformation.
His career spans consulting and engineering roles at companies like T4Change, NEXXT, and Centric, where he specialized in on-premises and cloud migrations, and the implementation of Microsoft RDS, Azure Virtual Desktop, and Citrix environments. Donny is also deeply versed in workspace management and UX monitoring solutions such as Liquidware, Ivanti, and IGEL.
At Recast Software, Donny plays a pivotal role in supporting EMEA sales and partner teams, serving as the go-to technical expert for application management and delivery. He’s passionate about helping organizations future-proof their digital workspaces and elevate user experience.
Ed Wens is Engineering Manager for the Setup Store at Recast. He has been working in IT for almost 30 years and the last 10 years maintaining and updating the Setup Store. He is currently leading the Setup Store team who are maintaining almost 6.000 applications today.
Alisa Batogova is a Market Development Manager at SoftwareCentral, working closely with partners and customers in the Microsoft Endpoint Management space. With over a decade of experience in IT service management, channel development, and partner coordination, she has led complex international projects across education, enterprise, and MSP sectors.
Known for her structured approach and ability to simplify complicated challenges, Alisa bridges the gap between technical solutions and business needs while building strong relationships with both customers and teams. At AppManage, she brings practical field insights on how endpoint management solutions deliver real value in practice.
Andrew Taylor is a Microsoft MVP in Intune and Security Copilot and the CTO at SoftwareCentral. With many years of experience across industries, he has become a recognised expert in Enterprise Mobility, Microsoft Cyber Security, and Azure. He is the author of Microsoft Intune Cookbook and holds numerous Microsoft 365 and Azure certifications.
Under his leadership, SoftwareCentral introduced Tenant Manager, a tool designed to bring order and control to Intune tenant management.
Andrew describes himself as “a bit of a geek” who enjoys working with Intune and PowerShell, and he actively shares knowledge with the community through blogs, tools, and regular speaking engagements at events across Europe.
Jon has been in software for over 20 years starting as a developer through leading a development team, into business analysis, before moving to pre-sales. He has focused on GRC issues, particularly in heavily-regulated industries, and working closely with customers to help them achieve the best results. Outside of the office, Jon is interested in anything with an engine and wheels from motor-racing to tinkering with his cars and motorbike.
