Speakers

Speakers at AppManagEvent

Speakers at AppManagEvent share their vision & technical insights. The experts below will join us on October 10 and this list will grow as we get closer to the event date.

If you wish to become a speaker in 2025 and have interesting content for AppManagEvent - let's talk and contact us at: events@pds-site.com or call: +31 88 5588 400.

Bio - Christiaan Brinkhoff

We are honored to have Christaan deliver our opening keynote at AppManagEvent 2025!

Christiaan Brinkhoff works as a Principal Program Manager and Community Director for Windows 365 and AVD at Microsoft, in his role at Microsoft, he works on features such as Windows 365 app, Switch and Boot.

Christiaan is also an Author (5 books) and Inventor (6 patents) of e.g. Windows 365 Boot and Switch and more features. His mission is to drive innovation while bringing Windows 365, AI. Windows, and Microsoft Intune closer together, drive community efforts around virtualization to empower Microsoft customers in leveraging new cloud virtualization scenarios.
Christiaan joined Microsoft in 2018 as part of the FSLogix acquisition. He has also been rewarded with the Microsoft MVP, Citrix CTP, and VMware vExpert community achievements - for his continued support in the EUC community.

Being a modest guy from the Netherlands with such an impressive trackrecord we are superproud to have him as our 2025 opening keynote speaker!

Bio - Brian Madden

We are honored to have Brian deliver our closing keynote at AppManagEvent 2025!

Brian Madden is a renowned workplace AI strategist, future of work expert, and dynamic speaker with over 30 years of experience in digital transformation. As the creator of the Workplace AI Strategy Guide (StrategyGuide.ai), he's at the forefront of helping organizations navigate the rapidly evolving landscape of AI in the workplace.

Expertise & Current Focus
• Workplace AI strategy and implementation
• Future of work and digital workplace transformation
• AI's impact on employee productivity and HR practices
• Ethical considerations of AI in the workplace
• Bridging the gap between technology and human resources

Career Highlights
• Workplace AI Tech Lead at ILKI, advising global clients on AI integration strategies
• Creator of the Workplace AI Strategy Guide project, a comprehensive, continuously-updated resource for organizations adapting to AI
• Author of 6 books and over 2,000 articles on technology and workplace transformation
• Founder of BriForum, the largest vendor-neutral End-User Computing conference (2005-2016)
• Former Distinguished Technologist in the VMware CTO Office, focusing on the Future of Work
• Creator and leader of multiple influential tech community programs (Citrix CTP, VMware EUC vExperts)

Brian's unique blend of technical expertise, strategic insight, and engaging presentation style makes him an ideal speaker for conferences exploring the intersection of AI, HR, and the future of work. He excels at breaking down complex technological concepts in humorous and relatable ways for diverse audiences, from C-suite executives to HR professionals and IT teams.

Bio - Jim Doyle

Jim is a Senior Program Manager at Microsoft working with Azure Virtual Desktop and Windows 365.

Just like Christiaan, he came to Microsoft through the acquisition of the FSLogix technology where he was a Chief Technical Evangelist. Before joining the Microsoft engineering team, he spent 10 years as a CTP.

You can mainly find him sharing knowledge and information on https://GitHub.com/JimMoyle, https://youtube.com/JimMoyle and https://Twtter.com/JimMoyle. He also runs around (https://www.strava.com/athletes/jimmoyle) a lot.

Bio - Ronni Pedersen

Ronni is working as a Senior Cloud Architect in Denmark. He has been working as a consultant since 1997 with a primary focus on Enterprise Client Management solutions, based on technologies like Microsoft Intune, Microsoft Configuration Manager, Enterprise Mobility + Security (EMS), Microsoft 365, Windows 11 and Windows 365.

Ronni is also a Microsoft Certified Trainer and Microsoft MVP in Enterprise Mobility and an appreciated speaker at events like Microsoft Campus Days, Microsoft Management Summit (MMS), Microsoft Ignite, Microsoft Techdays, Nordic Infrastructure Conference, Techorama, Workplace Njina Summit and at local User Group events.

We are pleased to have him join at AppManagEvent 2025!

Bio -Sami Laiho

Sami Laiho is one of the world’s leading professionals in the Windows OS and Security. Sami has been working with and teaching OS troubleshooting, management, and security since 1996.
In 2019 Sami was chosen by TiVi-magazine as one of the top 100 influencers in IT in Finland. He is the 11th most followed person in his field in Finland.
 
At Ignite 2018, Sami’s “Behind the Scenes: How to build a conference winning session” and “Sami Laiho: 45 Life Hacks of Windows OS in 45 minutes”  sessions were ranked as #1 and #2 out of 1708 sessions!! This was the first time in the history of the conference that anyone has been able to do this.

Bio - Paula Januszkiewicz
Paula Januszkiewicz is CEO of CQURE Inc., Security Expert, Penetration Tester and Trainer, Microsoft MVP and Microsoft Regional Director.
Paula Januszkiewicz is an experienced cybersecurity expert, CEO, and founder of CQURE Inc. and CQURE Academy.

She is an honorable Microsoft Regional Director for CEE, an Enterprise Security MVP, and a top-rated conference speaker at events such as Microsoft Ignite, RSA,Black Hat, AppManagEvent and more. Her presentation was voted the best at Black Hat Asia Briefings 2019. In 2017, she graduated from Harvard Business School.
Paula has over 18 years of experience in the field, including performing penetration tests, consulting, and delivering sessions and trainings. She is passionate about sharing her knowledge and has created security awareness programs for various organizations, including top management. Paula is also a member of the Technical Advisory Board at the Royal Bank of Scotland and has been granted access to the source code of Windows.
Bio - Tim Mangan

“The Kahuna” at his own company, TMurgent Technologies, Tim is recognized as a 12-year MVP by Microsoft and over a dozen years as a ”CTP Fellow” by Citrix.  As the guy who brought Application Virtualization to your vocabulary, he built the original version of what you know of as App-V today and has been nose deep into MSIX since even before it was announced by Microsoft.  

Author of books, including MSIX Fundamentals for IT Pros, The Developer’s Guide to MSIX, and The Application Book for Packagers, his company is well known both for their tools for IT Pros and their world-renowned training classes.

TIP: combine your visit to AppManagEvent by joining his Experts Packaging for App-V and MSIX class on October 13-16, 2025.

An in-person class taking place at the PDS' training facilities in Culemborg, The Netherlands.

Bio - Mikael Nyström

Mikael Nystrom is a Microsoft MVP and Principal Technical Architect at Truesec, with an extremely broad field of competence. He has worked with all kinds of infrastructure tasks, in all kinds of environments, enterprise to small business.

Mikael is a very popular instructor and is often used by Microsoft for partner trainings as well as to speak at major conferences such as TechEd, MMS, etc. Mikael has been deeply engaged in the development of Windows 10 and Windows Server 2016/2019. Currently Mikael is a part of the Truesec CSIRT Computer Security Incident Response Team, helping customers world-wide to recover from cyberattacks

Bio - Jörgen Nillson

Jörgen is working as a principal consultant at Onevinn in Sweden.

He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects. Jörgen is a Microsoft Certified Trainer, Microsoft Security MVP and deliver training's mostly on Intune and Windows 11.

Jörgen is also an appreciated speaker at event like Microsoft Ignite, Microsoft Techdays, Microsoft Management Summit(MMS), TechED, Techorama, TechMentor and Workplace Ninjas. We are pleased to have him join at AppManagEvent 2025!

Bio - Toms Knostenbergs

Toms Knostenbergs is a co-founder of Master Packager.

With over a decade of experience in application and product management, he has collaborated with hundreds of organizations to help them overcome their app management challenges. His experience in day-to-day application packaging led to the opportunity to build his own packaging solution. A solution that would solve the packaging problems Toms and others were facing while keeping the price affordable. A solution that would help others become Master Packagers and build Windows application packages that end-users love, enterprises want, and the Windows OS needs.

Toms loves application packaging and enjoys building products that solve real problems.

Bio - Berry Haveman

Berry is a passionate end-user computing specialist, now working as a solution architect at Liquidware.

He helps organizations with their digital transformation initiatives and more specifically, with optimizing their digital workspace management while ensuring a good user experience . Through his years as a consultant for desktop and application delivery practices across industries, he has a broad knowledge of the end-user computing ecosystem, which he uses today when advising clients on their digital workspace objectives.

Bio - Ronnie Emilio Tynell

Ronnie Emilio Tynell is a dynamic technology executive and the innovative founder and CEO of Robopack. He has a rich background in IT management and application packaging, and his expertise has revolutionized how businesses handle their software deployment processes.

Bio - David Butler-McAllister

David is a COO and co-founder of Access IT Automation, a best-in-class provider of IT automation products that help enterprises improve efficiency, save costs, and adapt to modern desktop strategies and digital transformation. 

With circa 30 years of experience in various roles in the IT industry, David has a deep knowledge of application management, VDI and cloud adoption, VMware and Microsoft products for desktop migrations.

Bio -Lorrain Plenderleith

Lorraine is currently working with Access IT Automation as an implementor and SME for Capture. 

Entering the world of the IT straight from Uni into support roles, then progressing into packaging and application migrations.

Lorraine has worked with many of the major financial institutions in both The City & Canary Wharf, working in both technical and project roles for large scale application and platform migrations, OS upgrades and VDI implementations.

Bio - Bogdan Mitrache

Bogdan Mitrache is the VP of Product at Advanced Installer.

He has over a decade of experience in application packaging and deployment and loves to help the community grow, as an active member on the MSIX techcommunity forums and Stack Overflow.

Bogdan is also the co-author of the MSIX Packaging Fundamentals book.

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